Haykaz Khroyan
Product Designer

I specialize in product design and branding, with a passion for building digital services, tackling business problems, and crafting intuitive user experiences.

I started my career in Yerevan at Marog Creative Agency as a brand designer. In 2017, our project received a Pentawards Silver. Later, I worked as an art director at Digital Factory, a small team specializing in branding for HoReCa and service companies.

In 2019, I worked with the Norwegian agency Beining & Bogen, where I transitioned into product design. Over two years, we launched four digital products and built a full-scale design system for a smart home application.

In 2021, I joined TechnoDiasoft, where I worked on Sberbank’s B2E products, designing user flows and supporting the SBOL design system.

Since 2022, I have been with Softline Digital. I started as a product designer, launching solutions for retail and AI. Later, I became a team lead, managing a small team and developing design processes across five digital products.